On a gray, dreary February day, Marguerite Adzick looked out on ice caps floating off a desolate beach along the Jersey Shore. The coronavirus was surging. Mass vaccinations had barely begun. And she had just told her investors she was about to sign a lease on her first brick-and-mortar clothing store.
"They were just, I think, speechless," says Adzick, whose store, Addison Bay, sells women's activewear. "I think me even saying it out loud ... was a little comical. But we ran the numbers. We knew it would work."