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The winner of a John Deere competition will help launch TikTok channel

MICHEL MARTIN, HOST:

Good morning. I'm Michel Martin. John Deere, the venerable agriculture equipment company, is looking for some main-character Gen Z energy. They've launched a campaign to find their next chief tractor officer, whose main job will be to - and this is a quote - "create face-melting social media content that shows all the incredible and unexpected ways farming and construction work hits different." The gig comes with a face-melting salary close to $200,000. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.