Mendocino Works!

A public affairs program about entrepreneurship produced by KZYX and West Company in collaboration with Mendocino Community College Broadcast on alternate Wednesdays at 7 p.m.

 Mendocino Works is an hour long public affairs radio program, produced by KZYX and West Company in collaboration with Mendocino Community College, that brings together voices of the entrepreneur, the business leader, the investor, the community activist, and the government administrator. Through a hosted question-and-answer discussion format, Mendocino Works will discuss trends, strategies and personal stories in the development of sustainable enterprises that contribute to the economic livelihood of Mendocino County. 

Mendocino Works aims to inform listeners about the economic development opportunities and challenges facing Mendocino County and its 90,000 residents. The program hopes to to inspire rural and urban entrepreneurship and community engagement, and demonstrate how local innovations can provide empowering links to regional, state, national and global economies, touching all socioeconomic and ethnic communities. 

Episodes will be topical in nature, featuring interviews with guests who are rich with experience and insight into topics such as: Surprising Ways the Digital Economy can Transform Rural Business, Retirees Energizing Mendocino’s Economic Revival, Community Finance and Crowd funding, Technology Innovations in Rural Communities, How the Entrepreneurial Mindset can Empower Ordinary People to Accomplish Extraordinary Things, Cannabis in Transformation.

Adventist Health

Staying healthy is a major challenge for people living without proper shelter, most of whom are indigent, have no health insurance and cannot qualify for Medi-Cal for lack of a fixed address. Research shows that getting indigent people into primary care can significantly improve their state of health, improve their chances of overcoming homelessness, and reduce the rate at which they present at hospital emergency rooms with acute illnesses.

Jeffrey Parker

What’s the value of affordable high-speed internet for rural communities? And what’s the social and economic downside for places that lack accessible broadband?

Jeffrey Parker

We in pastoral Mendocino county cherish our region’s reputation for growing some of the world’s finest wines, and the county is no slouch when it comes to pioneering craft breweries known across the country and beyond. But did you know Mendocino has been distilling some of the best hand-made brandies, whiskies, gins and other spirits?

Travis Scott, Alison de Grassi

For those wishing to visit Mendocino — and for those who live here — a great deal of new activity is coming out of The Mendocino County Tourism Commission, starting with a new "Visit Mendocino" website, a splashy new media campaign and a new executive director, Travis Scott, known to many for his work with the Mendocino College Foundation and the local wine industry.

Fully 94 percent of Mendocino county enterprise comprises small businesses. While we understand the importance of buying local do we really understand how hard it is to be a local business owner? What new strategies are small businesses employing to keep their doors open? How are they helping our communities to flourish?

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