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Mendo Matters 8.21.13 Follow-up

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on Thursday, 22 August 2013 in Uncategorized

Many people wanted to have the link to the study that proposed the animal processing (slaughter) plant.

I received an email from Scott Cratty from the Ukiah Farmers Market which criticized my opinion about the

prices at the market, and, while, I disagree with many (although not all) of his points, I thought it best in the

interests of fairness to publish it. I also think that it important and laudable that the UFM matches EBT up to

$15 to allow low income folks to eat fresher local foods. 



Thanks for the time on the radio.  I totally appreciate it. 


Listened to the rest of the show.  I think you did a fine job overall.  But, I must also say that one  thing really annoyed me.  There is a widespread (false) perception that farmers markets are  expensive places to shop.  That perception helps make sure that farmers markets (where money  goes to the people actually making quality food for us as opposed to preservative, packaging,  advertising inserts, etc.)  stay small and that our local food production stays marginal ... giving all of the business from mainstream shoppers to planet wrecking mega-farms and CAFOs.


It is BS and bad reporting. 


You slammed farmers’ market prices based on prices for small-boat, locally fished salmon and grass-fed, hand-raised meats .... you cannot get those in a grocery store.  And you cannot find the same thing or  equally great taste or quality in box stores.  Taste test them side by side and you will realize they  are different things. You tossed out those prices alone so that people will compare them with CAFO junk meat prices they find in the big box they will keep not coming to the farmers market because  they assume they cannot afford it.   


More importantly, if you instead compare equal items, conventional” farmers market apple prices to store apple prices, farmers market organic apple prices to box store organic apple prices, lettuce to the same type of lettuce, etc.  You will find, like we have done is real comparisons several times,  that farmers market prices equal or better what is at the box grocery.  (But, are much fresher,  healthier and tastier.)   There are also things in season like cucumbers and such that several of our  farms have way too much of and were selling at rock- bottom, box store whopping prices prices  last week.  Why mention small farm lamb prices and ignore all of those other prices things?  Doing  so does serious harm to our efforts to build a sustainable local economy and make small scale local agriculture viable.




Scott Cratty


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