Saturday, January 31st

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MCPB CPB 2014 Report on Local Content and Services

The following is the fiscal year 2014 version of the narrative that MCPB provides each year to the Corporation for Public Broadcasting describing ways in which our programming serves the diverse needs of the community in our coverage area.

Our mission declares our programming to "reflect the rich diversity of the county" and that we seek to "foster increased communication among all groups in the county and makes access available to all."  These phrases guide us in pursuing our programming goals.

Our programing schedule includes 10.5 hours of in-house locally produced public affairs programs and 66 hours of locally presented music.  In addition we produce a daily ten-minute local newscast.  We try to cover all issues of importance in the county, with news, regular programs and specials. Our music programming is eclectic, and varied.  We offer classical, jazz, rock, folk, Americana, world, soul, gospel, reggae, all in generous amounts and curated by programmers who are experts in their respective genres.  This variety is a big part of the cultural component of our mission.

At the national level, we are the only countywide media that broadcasts national election debates, the State of the Union Address, Presidential Inaugurals and Presidential Press Conferences.  Internet connections are sparse enough in this rural county that catching these events on a web stream is not practical.

Every Saturday we have a one-hour show called "Trading Time" that allows caller from all over the area to call in and offer or seek various good and services.  This program functions as a true community center that attracts listeners of all ages and persuasions.

Our website offers blogs from our programmers and archives of our public affairs shows.  We stream our broadcast at kzyx.org.

We produce local music concerts, showcasing talent that otherwise would not appear in this county.

In FY 2014 (July 2013 - June 2014),we continued our coverage of elections by interviewing candidates for County Supervisor, Superintendant of Public Schools, County Clerk, State Assembly and State Senate.

On Tuesday mornings we partner with the Ukiah Valley Medical Center to produce "Mind, Body and Health" hosted by a local doctor (whose time to do the program is paid by the hospital) featuring local doctors and medical experts with an orientation toward prevention.  In addition, we produced specials on the impact of the Affordable Care Act along with practical advice for enrolling.

We have a close relationship with other parts of the local "safety net", including the local fire chief who comes on the air at least once and usually more each year to discuss fire prevention an safety.  Local law enforcement, in particular the county sheriff, appear frequently as guests of our local programs.  Indeed, all members of the county Board of Supervisors appear as guests at various times during the years an they take live calls from the public as well as interview conversation with the program host.

Our regular public affairs programs showcase the activities of numerous local nonprofit social service organizations.  Because KZYX is the most ubiquitous local media (there is no countywide TV or newspaper), we are often the primary way these organizations get their message out to the public.  In addition several local businesses have been profiled and interviewed, many of which are engaged in leading edge endeavors.

Our public affairs programs are varied in their content.  Some are issues oriented such as "Mendo Matters" "Youth Speaks Out" and "Give and Take."  Some are better classified as self-help programs such as "The Farm and Garden Show", the "Renewable Energy Hour" and "Holistic Health Perspectives."  Local topcis they covered in FY14 include housing for agriculture workers, homelessness, rural broadband connectivity, drought and water shortages, the government shutdown's local impact, poverty and food, mental health, and the state of our local hospitals.

Actual measurement is very difficult.  I don't think we could prove, for example, that our voter awareness programming resulted in a larger turnout at the polls.  It is safe to assume that our election coverage helps the people of this area make more informed voting choices because no other local media does this work at a countywide level.

Our "Renewable Energy Hour" is hosted by nationally-recognized experts in the field.  They recently received from the instructor of the local community college the following message, " KZYX has been an invaluable asset in helping to spread the word about the Sustainable Technology program at Mendocino College. Appearances on shows such as the Renewable Energy Hour have helped us to find enough students for classes to proceed. Some of these students have specifically noted that they heard about the program on KZYX."

The principal of Laytonville High School wrote this to the adult supervisor of "Youth Speaks Out, "The work you've done in with our kids, through YSO is nothing short of inspirational and I know you've made a difference in the lives of countless youth and their families in our community and in many others where your show is broadcast."

We have one popular Spanish Language music program called "Alma Latina" every Saturday.

Every Monday night we have a program called "Women's Voices."

We air a monthly program produced in our studios by and for high school students called "Youth Speaks Out."

Alternate Thursdays we have a program for the gay community titled "Pride Radio Mendocino."

"Mind, Body and Health" frequently presents important health and medical information geared to the large and growing senior population here.

We plan to continue these programs through the coming years.

If we did not receive CPB funding we would not be able to afford NPR and other national programming.  As it is now, KZYX and KZYZ are the only local NPR stations available to the main areas of this vast county.  We would also be far less able to produce local news, which we buy from independent contractors.  CPB funds go directly to paying for these crucial parts of our offering.  Losing this funding would irreparably change our programming and would drastically lower our public service.


KZYX Phone Numbers

Business office 707-895-2324

Philo studio 707-895-2448

Willits studio 707-456-9991

Mendocino studio 707-937-5103

KZYX Underwriting

KZYX doesn’t play commercials but we do have underwriting, which is very different from advertising. It is a great way to support KZYX and in exchange we will let our listeners know what goods and services your organization offers.

For questions about underwriting on KZYX, call (707) 895-2324 or email uw [at] kzyx [dot] org